Samsung 50" UHD 4K Smart TV RU7400 Series 7

Samsung’s RU7400 TV lets you enjoy the latest films and TV with the billion colour range of Dynamic Crystal Colour tech, for a picture of True 4K colour and clarity. Spend less time searching and more time watching with tailored recommendations for what to watch next. Control all compatible devices with One Remote Control, and access a world of online entertainment via Samsung's Smart Hub.

HDR10+
HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. With HDR10+, colour, contrast and detail are precisely optimised.

4K Ultra High Definition
This 50” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail. And UHD upscaling increases the clarity of non-4K content.

Features:
Dynamic Crystal Colour: with over a billion hues the picture is stunningly accurate to the colours of real life.

True 4K Colour & Clarity: Samsung deliver the pure colours, sharp contrast and brightness of cutting edge 4K resolution standards.

UHD Processor: this TV adapts to give you the optimum 4K picture.

One Remote Control: control all of your compatible devices and content for seamless multitasking.

Samsung Smart Hub and Apps
With ultra-high definition streaming, catch-up and games services, Samsung's Smart Hub is a superbly intuitive platform. Access the latest apps to experience the best content from Netflix, Amazon Prime Video, Apple TV, BT Sport, NOW TV, Rakuten TV, Google Play Movie and TV, Disney Life, UK TV Play, Hay U and BFI.* You can browse content easily, searching for your favourite programmes and movies while you are still watching TV. Enjoy super-fast response times, as you toggle between apps, online services and live TV with ease. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you.

Works with Smart Devices
This TV works with compatible smart home devices and appliances from Bixby, Alexa, Google Assistant and connects through Smart Things (compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you’re browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content.

Slim Design with Clean Cable Solution 
Slim Design looks stunning from any angle, with a clean back panel. In keeping with the elegant aesthetic, connecting cables run down through legs of the stand, complementing a supremely refined look.